Online Red Kettle 

There’s more than one way to do the most good, and virtual bell ringing is among the easiest. When you start an Online Red Kettle in just five minutes and ask your network of friends, family and others to give, you will change lives. We’ve created simple guides to take you every step of the way.


Why set up a kettle? 

It’s quick. You can start an individual kettle in about 5 minutes. It’s impactful. People are more likely to support a cause when asked by someone they know. It’s easy. We’ve done all the heavy lifting for you.

Nothing beats the feeling of seeing that someone gave because of you! Every dollar given to The Salvation Army goes to work in your local community. When you raise funds online, those dollars become help in the form of a hot meal for a family, a coat for a child, housing for the elderly, and so much more through our year-round programs and services.

A gift of only $15 provides a bag of groceries at our food shelves, so it doesn’t take much to start making a difference.

How does it Work?

Use our online fundraising system to set up an individual kettle. Once you’re set up, we’ve provided a simple way to share your kettle on your social networks, along with templates for sending emails or letters to ask for support. After you’ve shared it with your network of friends, family, and others – all you have to do is wait for the donations to start rolling in.

Dollars you raise will fund life-sustaining Salvation Army programs in your local community, based on the ZIP code you provide.

How do I create an Online Red kettle?

Starting a Kettle in 6 Steps.

If you’re a visual learner, here’s a graphic that breaks it down. In all, there are six simple steps that will take just minutes. View our one-page guide, 6 Easy Steps to Setting up a Kettle, and your kettle will be ready to go in no time.

Read the guide? Start an individual kettle right now.

Customizing your Kettle.

Once you’ve started an individual kettle, log in to your account. Before you do anything else, add a photo to your kettle page and personalize the text. People are more likely to support a cause when you tell them why you support it first.

Then, use the red buttons at the top to customize your page, upload contacts and start sending messages to ask for support. This is where you will also make updates to your goal and URL, or enter any cash or check gifts that you receive offline.

How to raise your first $200 dollars

Every dollar given means help for someone in need. That’s why we’re not only asking you to set up a kettle, but to start with a goal of raising $200. We’ve broken it down so that you only need to ask 15 people (and one of them is you!) to reach this goal. Follow our one-page guide, Raising Your First $200, and your kettle will overflow with the generosity of others.

If you’re a fundraising superstar, don’t stop at $200. Set a goal that’s a little challenging, but that you feel is attainable. Without stretching your goal, you may miss an opportunity to see people in your network rise to the occasion.

How to ask Others to give

Our system makes it easy to upload contacts, send emails and share posts on your social networks. Here are some helpful tips:

  • Make a List – Write down everyone you know who may be willing to support your fundraising efforts. Start with our Raising Your First $200 guide, then think bigger. Are you a regular at the grocery store down the street? Ask the owners to give. Does your community group do an annual Christmas party? Ask people to donate this year instead of hosting a gift exchange. There are tons of people who would love to support The Salvation Army, but they won’t give unless you ask. You may be surprised who’s willing to help out.
  • Be Specific – Tell people how their money will be used, include links to our programs for basic needs and others, and ask them pointed questions like, “Will you provide hot meals for people in need?” Be sure to include a link to your individual kettle page, so they can donate.
  • Follow Up – Sometimes folks just need a friendly reminder. Send a reminder email or ask them in person to support your kettle.